IMPACT OF FIRM-SPECEFIC FACTORS ON ENTERY MODE AMONG CONSTRUCTION FIRMS IN AN EMERGING ECONOMY OF LIBYA

Abstract

International market entry strategy is used to make the company’s entering new foreign market possible to expand their businesses in terms of technology, services, human and other resources. Focusing on mode of entry is one of the important factors in needs to balance the early entry risk and problems in losing opportunities as a result of late entry. This study will explain the country-specific factors (Knowledge protection, Global integration, Host country experience) that influence on entry mode of construction companies in Libya. The findings of the study indicated that knowledge protection and Host country experience were a significant and positive influence on entry mode discision among companies in Libya while Global integration has significant and negative influence on entry mode of companies in Libya